What are good Marketing … Conduct 12 online client surveys and analyze the results; Map our customer journey to understand what influences their buying decision; Map and analyze all of our current marketing … In this article, you will find OKR examples for the main marketing areas: Before we start, here is a brief refresher about OKRs. OKR Example … When you’re striving for aggressive growth in marketing, using OKRs is a great way to provide focus; here you’ll find marketing OKR examples … Map our customer journey to understand what influences their buying decision. Director of Marketing. For using and tracking OKRs, you can use Focus. Need a simple and free tool for your team to track OKRs? Establish a Solid Lead Gen Engine. Are we in the timeframe? A lot of companies talk about how important it is to set the right goals. Objective: Achieve record marketing metrics  Key results:– Boost the number of visitors from 10,000 to 20,000 – Increase the number of signups from 1,000 to 2000– Increase the visitor to lead conversion rate from 5% to 10%, Objective: Achieve marketing record by the end Q3Key results:– Boost the number of visitors from 10,000 to 20,000 – Increase the number of signups from 500 to 1,000 per month– Increase the number of MQL (marketing qualified leads) from 50 to 100– Keep customer acquisition cost of $20, Objective: Increase brand presence on the new marketKey results:– Hire 1 local contractor for improving marketing materials– Increase the monthly visitors from a new country from 500 to 1,000 – Increase the number of leads from a new country from 5 to 25 per month, Objective: Build a new inbound campaignKey results:– Increase monthly visitors from 25,000 to 50,000– Increase DA score from 30 to 60– Increase visitor to trial conversion rate from 3% to 10%, Objective: Boost Influencer MarketingKey results:– Get product reviews from 10 industry experts– Run 5 webinars with leaders in the industry– Increase influencer’s referral traffic from 2,000 to 4,000 per month, Objective: Reduce the conversion rate on the websiteKey results:– Run 20 split testing experiments on the website– Increase the conversion rate on the main page from 5% to 10%– Increase the average session duration from 2 minutes to 5 minutes, Objective: Create an amazing YouTube channelKey results:– Achieve 50,000 subscribers in Q2– Get an average view duration per video at 10 minutes– Achieve 100,000 hours of watch time on the channel– Achieve 10% of Impressions Click-Through Rate– Average 10,000 referral traffic from YouTube, Objective: Build an industry-leading communityKey results:– Achieve 5,000 members in the Slack community in Q2– Achieve a 25% DAU (Daily Active Users)– Achieve a 20% conversion rate from community member to paid customer, Objective: Boost the brand presenceKey results:– Get published in the news about us in 3 mainstream media channels– Run campaigns with top 3 industry influencers – Increase the number of followers on social media by 100%– Increase the traffic from social media from 10,000 to 20,000, Objective: Create a leading industry brandKey results:– Get publications in top 10 industry media– Speak as a partner in 10 industry conferences – Get 50,000 visitors from industry-related keywords (organic)– Increase the average brand mentions from 50 to 100 per month on the web, Objective: Improve brand communicationKey results:– Boost the number of community members from 10,000 to 20,000– Reduce the first response time from 1 hour to 10 minutes– Increase customer satisfaction (CSAT) from 40% to 80%, Objective: Create a content machineKey results:– Create a content strategy for the next quarter– Choose top 5 writers regarding long-term partnerships– Increase visitors from 5,000 to 10,000 per month– Increase visitor to trial user conversion rate from 2% to 5%, Objective: Improve our content strategy and its distributionKey results:– Implement 10 new channels/blogs to post our content– Increase the blog subscribers from 5,000 to 10,000 by the end of Q3– Increase the referral traffic from 30,000 to 60,000 visitors per month, Objective: Make a great weekly newsletterKey results:– Create a content plan for the next quarter – Achieve a 35% open rate– Get 20,000 email subscribers, Objective: Increase SEO rankingKey results:– Increase domain authority (DA) from 50 to 70– Increase the number of backlinks from 1,000 to 2,000– Increase monthly organic traffic from 30,000 to 60,000– Keep the visitor to lead (organic) conversion rate at 3%, Objective: Improve website engagementKey results:– Improve organic conversion rate from 3% to 6%– Decrease organic bounce rate from 90% to 60%– Increase the number of time visitors spend on the website from 2 minutes to 4 minutes, Objective: Become a significant player on Google searchKey results:– Achieve a top-3 position on Google for 7 main keywords– Decrease organic bounce rate from 90% to 60%– Increase organic traffic for 3 main keywords from 20,000 to 60,000 per month, Objective: Increase ad campaign outcomesKey results:– Increase the average CTR of ad campaigns from 2% to 4%– Reduce CPC (cost per click) from $3 to $1.5– Increase conversion rate for paid traffic from 5% to 10%, SMM (Social Media Marketing) OKR examples, Objective: Be bold on social mediaKey results:– Increase followers on Twitter from 1,000 to 2,000– Increase followers on Instagram from 5,000 to 10,000– Increase leads from social media from 500 to 1,500 per month, Objective: Increase engagement on social mediaKey results:– Increase average shares from 50 to 100– Increase average comments from 10 to 20– Increase average clicks per post from 100 to 200– Increase the traffic from social media from 5,000 to 10,000, Objective: Clarify our positioningKey results:– Run 40 customer development interviews to identify why they buy our product– Get 1,000 responses on an online survey about our positioning– Run team brainstorm session meeting to determine our positioning and messaging– Run 30 customer interviews to validate the new positioning– Achieve 30% sales conversion rate with the new positioning, Objective: Optimize marketing funnel Key results:– Run 20 user interviews with the target audience – Increase visitor to trial conversion rate from 5% to 10%– Increase trial to paid conversion from 15% to 40%. OKR (Objectives and Key Results) is a goal-setting framework that is used by high-performing companies like Google, Netflix, Twitter, and many others. When getting started with Marketing OKRs - Objectives and Key Results - the common questions we get at Weekdone are: To answer these questions we created this database of example Marketing OKRs so you can get started and write your own company, department, team, or personal OKRs. The Marketing OKR examples below cross all the key areas of brand, lead generation and content, social, organic search, and paid media. OKR Examples… By making your own OKR, you create goals that fit your needs much better. The marketing department lies right in the middle of the … Anton is a founder of Focus, which is a team management platform. Objective: Implement the best email marketing software for the business to engage more prospects Key Results: Evaluate top 5 vendors in the space Hire … OKR stands for Objectives and Key Results. 5. Are we going in the right direction or are we losing the focus? Take a cue from these examples & discussion to create your own objectives & key results. The first approach is to set OKRs to optimize Marketing processes or operations. These Product Marketing OKR examples focus on the key areas of a Product Marketing teams responsibilities. Should we increase the velocity or change the goal? Key Results: Create 1 new piece of content every working day; Implement 5 new channels to post content; Get 2 guest post opportunities every month . OKRs can bring your team significant benefits like focusing on top priorities, alignment in your organization, synchronization, and much more. We gathered the best practices for setting OKRs for marketing teams all in one place. At Focus, we believe that using OKRs is the process of continuous improvements. But being being open and visible to the rest of the company, there’s an opportunity to … per person), Write for other people: they must clearly understand your goals. Key results are metrics that track HOW we get to the objective. Marketing teams often work on long-term projects. Need a simple online tool for OKRs? 2021 • All rights reserved. Astro WordPress Theme by EckoThemes. Funnel optimization is a good example, and can be expressed as an example OKR … OKR examples by business unit Example OKR for marketing. Marketing OKR examples for process optimization The type of OKRs used by Marketing teams can be categorized into 2 main types. He is also a writer in HackerNoon, The Startup, Good Audience, and other media. However, setting OKRs is a challenge for many companies. Enable sales and services team by creating demo videos, datasheet and support marketing assets by Feb 15th. Popularized by John Doerr, one of the most successful venture capitalists, OKR … Marketing Goals and OKR Examples. Create one customer case study or 3 testimonials supporting the product v3.0 value propositions by Feb 15th. Map and analyze all of our current marketing channels and give at least, Maximum paid user acquisition cost of $25, Map our customer journey to understand what influences their buying decision, Map and analyze all of our current marketing channels and give at least 10 recommendations on how to improve them, Finalize the content strategy, key messages, and topic structure for the next 6 months, Grow subscriber base at least 5% per week, getting to 50,000 readers, Increase the CTR% to above industry average 3.5%, Test 1 product review site for paid promotion, Organize an online survey to rate our various content (min 100 answers, Review product help materials once a quarter, 3-4 Objectives max per level (e.g. Can you give me examples of good Marketing OKRs? KR2: Design 3 guidance ebooks for marketers. Here are more OKR examples for Product, Engineering, Sales, HR/PO teams. If you want to know more about OKRs, you can read this article on how to set powerful OKRs. Managing Editor. Share article. What marketing OKRs should we set? Pre-sales OKRs. OKRs and KPIs are like two wigs from Moira’s collection. OKR 21 Marketing OKR Examples Posted by Anton Cherkasov on May 29th, 2020.. OKR, in general, and marketing OKR are pretty hot topics right now. The acronym OKR stands for ‘Objectives and Key Results.’It is a goal-setting framework that has been around since the 1970s. For example, Click-through Rate is a marketing KPI whereas Net Promoter Score is a KPI used in customer support. Brand Strategist. KR3: Create example insight … Encourage each team to own OKRs by helping them align at the beginning, middle, and … Need an OKR software tool? Some say that it was so successful that the company started to grow dizzyingly from this period. Use the examples above for inspiration and guidance for your own marketing OKRs. OKR Examples for Marketing Ops Managers. A lot of companies talk about … Marketing OKRs are not meant to be where every KPI you track has a goal and a target value. The way to approach your OKR … OKR Examples An OKR best practice is to start with top corporate objectives which are then cascaded to department or team OKRs. The main benefits of OKRs: focus on top priorities, alignment of the team, increase employee engagement, and connect strategy with tactics. OKR Examples How-to Guide to Writing Good OKRs with Example Objectives and Key Results. Previously Anton has worked in Wildberries (#1 eCommerce store in Russia). Move beyond increasing lead quotas, SLAs with sales, and the never ending list of tech. Over 40 examples of Objectives and Key Results from real companies. Strengthen Pre-Sales Process. Marketing OKR Templates Get Started with Marketing OKRs by Using These Objectives and Key Results Templates. The resulting department, team, and individual OKRs must be aligned … Objective: Enhance content creation and distribution. Check out a free OKR … Conduct a team hackathon to create and publish full portfolio of product materials, Present an action plan for next quarter's messaging improvements, Finalize the content strategy, key messages and topic structure for next 6 months, Grow subscriber base at least 5% per week, getting to. Marketing OKR examples If you’re looking for inspiration on how you can align with the bigger picture to reach your company goal of capturing marketing leads, bettering your organic search results, increasing your website visitors, and engaging with industry influencers, check out some of the marketing OKR examples … An objective is WHAT we want to achieve. This OKR example … For instance, an example OKR suitable for marketing is: “Simplify and clarify our product, messaging, and overall presentation.” This … Copyright © Focus. Try Weekdone. KR1: Conduct 2 courses regarding to Digital Marketing for Salesperson. 5 min read. Content Marketing Manager. You can copy the examples or create your own based on these. Finally, goals that help your team do it all. 28% Increase advisory … Monthly Update – September ’20 01st October, 2020, Hardcore Year: $100k ARR 15th September, 2020. And so on. Sure they seem similar, but they’re very different. OKR Example for Marketing Team. Objective: Conduct Marketing training session. Objectives and key results … He is falling in love with growth hacking, product management, and football. Sign up to Weekdone for free. Published with WordPress. Marketing OKR Examples | Increase Performance | Objective Key Results Template for Marketing Complete Guide. OKR Examples For Marketing Team Measuring performance is a very important aspect of any organization and goals are very important to monitor and keep track of employee performance. These current OKR examples help you to avoid the most popular OKRs mistakes that companies make. It’s an ambitious goal, which motivates and inspires the team. OKR, in general, and marketing OKR are pretty hot topics right now. 53% Maintain initial response time of < 5 min for … The OKR Examples page has many good examples you can draw from. Included on this page, you’ll find information on “trickle down” OKR goal setting, sample company-wide OKRs, and sample OKR goals by department, including for finance, HR, and marketing… When getting started with OKRs — Objectives and Key Results — the most common questions we get at … Marketing Manager OKR Examples Understand our customers and analyze their behavior. Customer service OKR examples In “Measure What Matters” by John Doerr, we are introduced to Zume Pizza, a start-up using OKRs taking on pizza industry giants like Domino’s, Pizza … Marketing OKR Examples August 4, 2017 - 5 minute read - Posted by May Chau. OKR examples for sales, marketing, human resources and many more. Save my name, email, and website in this browser for the next time I comment. Start working smarter with Focus. Marketing … Inbound Marketing OKR Examples. 6. This management methodology spread quickly among companies after Google started using it in 1999. Objectives Management, Continuous 360° Feedback, Performance … Marketing OKR examples for your teams. It allows teams to keep the focus on top priorities for daily operations. × — No thanks, my Marketing team has perfect productivity. Growth Marketing Manager. What is OKR and why everyone talks about it. Being one of the world's leading Marketing OKRs - Objectives and Key Results - software providers here at Weekdone, companies like yours often approach us with OKR questions:. What key results should we set for SEO and content marketing? Here’s how OKRs … The OKR approach has gained popularity over the past few years for marketing teams of all sizes. Team by creating demo videos, datasheet and support marketing assets by Feb 15th fit your much... Spread quickly among companies after Google started using it in 1999 individual OKRs must be aligned OKR! … the OKR approach has gained popularity over the past few years marketing... Hr/Po teams 3 testimonials supporting the Product v3.0 value propositions by Feb 15th read this article how... Wigs from Moira ’ s an ambitious goal, which is a challenge for many companies testimonials supporting the v3.0. These examples & discussion to create your own marketing OKRs are not meant to be where every KPI you has! 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