Seven? If you want your audience to sit spellbound through your story, you need conflict. They can return home changed, but more often they move to a new life they have earned. Three is best, some one to watch the customer and step in if … (posted 22 Oct. 2015) . An accent, a physical anomaly or a quirk paints a picture of a rich and storied past. This isn’t a job that product managers should have to do, but like many other tasks, “if it ain’t happening, you’ve gotta fix it.” Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. In this episode of The Product Experience, lecturer & author Christina Wodtke joins Randy and Lily to talk about leading teams to success. The character needs a goal, a motivation and a conflict (GMC). Mad Max (Fury Road): Want to help wives escape (whatever) to get redemption (don’t we all want forgiveness?) Her books include Information Architecture: Blueprints for the Web, Radical Focus, and Pencil Me In: The Business Drawing Book for People Who Can’t Draw. And when it can’t get any worse, make it worse before it gets better. A vivid place has details. As well, I’m doing a workshop on Story at Fluxible in the fall. This website uses cookies to improve service and provide tailored ads. Don’t pet the big kitty. Christina Wodtke's Blog. She has founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co-founded the Information Architecture Institute. There is one truly compelling shape to story that will cause people to engage with your ideas. The biggest OMG moment was when I watched Kendall Haven’s video on the science behind story. Join Mind the Product. Harry Potter (Sorcerer’s Stone): Wants to stop an evil wizard (like you do) because he wants to protect his new-found home (don’t we all) but he’s regarded as a kid and people don’t take him seriously (external conflict). So what about plot? In Radical Focus, Christina Wodtke combines her hard earned experience as an executive at Zynga, Linkedin and many of Silicon Valley’s hottest companies to answer those questions. I’m hearing that this book is actually being given as a present for the holiday season! But like exposition, keep resolution short and vivid. The stories that matter most are the ones in which the problems are the hardest. He did it all: MRI’s, electrodes, dopamine swabs. The secret of the three act structure is they are not of equal lengths. By using this site, you agree to this use. The OKR approach to setting goals has been used at Google, Zynga, General Assembly and beyond and is spreading like wildfire across successful Silicon Valley companies. The likes of Jean Auel and Tom Clancy sell books by the millions because they understand story structure, a point that’s lost on the critics who savage their syntax.” –Jon Franklin. 0:30 – Christina’s insight about the work on her book Radical Focus, and her background. We have been telling stories for over 300,000 years. Which means Quest and Heist are closely related if not the same. Select Accept cookies to consent to this use or Manage preferences to make your cookie choices. “All over the tents, small lights begin to flicker, as though the entirety of the circus is covered in particularly bright fireflies. Book Description ... (Objectives and Key Results) helps companies achieve substantial goals - just ask Google, LinkedIn, and Twitter - but some organizations have struggled to make it work. No matter how sweet and innocent your leading characters, make awful things happen to them-in order that the reader may see what they are made of.”  Kurt Vonnegut, How to Write a Great Story. Three of Haven’s eight elements are about that: Conflicts & Problems, Risks & Dangers and Struggles. Annie is a poor orphan living in cruelly run orphanage in the depression when few would-be parents can afford another mouth to feed. His eyepatch covers a scarred eye that tells us he’s see real action. Characters need traits to bring them to life. Act Three has the protagonist make it make sense again. You can one main character and a secondary, or you can flip back and forth between the two. Check and check. Our brains have evolved to pay attention to stories about struggles, because they hold secrets to our survival. Too many details and the story gets bogged down: “exposition is the enemy of narrative. A hero could be rescued by luck, a partner, another hero… but modern audiences strongly prefer stories where the protagonist helps herself. Even though they do not have a shot in hell, the underdog wants something. It looks like this: Get it wrong, and the entire story falls apart. His refusal to trust Snape and his growing fascination with Voldemort makes The Order of the Phoenix one of the more interesting movies (though I think the book is weak, as Rowling makes Harry become tiresome with his endless moping around.). You seek a things, and find yourself. There are a ton of archetypal plots (Five? Find all the references in the companion blog post. As well you can weave them together to make subplots in further increase tension. The climax is the moment when the protagonist is either rescued or rescues herself. See our, Storycraft: The Complete Guide to Writing Narrative Nonfiction, Kurt Vonnegut, How to Write a Great Story, A Unified Theory for Designing Just About…, How I Learned to Stop Worrying and Love…. You know that magical feeling when the world disappears and you are having a story playing in your head? 4:03 – How we live our goals is more important than the goals themselves. Common elements include an enemy who blocks their path, and a coach who helps them forward. Progression is critical. Screenwriter Blake Snyder calls this “A limp and an eyepatch” — they are details that stand in for a backstory. In Radical Focus, Christina Wodtke combines her hard earned experience as an executive at Zynga, Linkedin and many of Silicon Valley’s hottest companies to answer those questions. Good storytellers cut through it to create a clear path leading forward.”― Jack R. Hart, Storycraft: The Complete Guide to Writing Narrative Nonfiction. It’s not about to-do lists and accountability charts. Act one tells you how the world is. So much great literature and super awesome TED talks follow this shape precisely, and thousands of unique stories have been told. https://designyourthinking.com › productivity-hacks-cwodtke The struggle tends to involve “they got it!” “No they don’t” “Ok, now they got it!” “Or not so much.”. LinkedIn profile Campbell? The Goal Fits the Team. Christina is an author, lecturer at Stanford, and speaker who teaches techniques to create high performing teams. It’s making me slightly crazy, so I’m going to write a short and sloppy essay from my perspective. They want it so bad. Since I first started writing about OKRs seven years ago, I have had a lot of companies reach out to me for advice. For more information, see our Cookie Policy. to be with people she loves (that, I get) but Oz is a tricky place to navigate (external conflict). Don’t natter on while the audience’s mind is drifting. Everyone seems to be redesigning. Good exposition provides just enough backstory to explain how the protagonist happens to be in a particular place, at a particular time, with the wants that will lead to the next phase of the story. The crises usually revolves around betrayal– lying, cheating — and the climax shows it was a misunderstanding or we get atonement. Stand by Me, Catcher In the Rye, The Devil Wears Prada. You can change your cookie choices and withdraw your consent in your settings at any time. Among the many jobs product managers perform, team coordinator is often added to the list. https://www.theiaconference.com › person › christina-wodtke A great character is at war with herself as well as the world, and a satisfying arc with when she can overcome both by her own agency. Some people may find the arc constraining, but I find it freeing. Health Metrics Team Health Code Health Customer Satisfaction Revenues Team Health: Distributor satisfaction Health: Org Health Yellow Green Team struggling wit… You need a good inciting incident to move your protagonist to action. The waiting crowd quiets as it watches this display of illumination. Christina is an author, lecturer at Stanford, and speaker who teaches techniques to create high performing teams. Orginally published on my blog,  eleganthack.com, “Perhaps because polish is so visible, many people erroneously believe it to be the most important part of writing. I’ll be continuing to document plots against the curve, and will publish on twitter as I go along. Genre? I can provide story workshops and/or individual coaching on using story in your presentations and pitches. Also, a whole lot of Warboys not afraid to die to stop him (external conflict). Before we invented writing, we used stories to share hard-earned knowledge: don’t eat the red berries with the spots. I was like, "Oh, product managers have all the power. Are you also wondering how much money is Christina Wodtke making on Youtube, Twitter, Facebook and Instagram? In that episode of Le Podcast, I had the great pleasure to receive Christina Wodtke. Christina Wodtke, my OKRs colleauge, design expert, and overall amazing person published a highly readable OKRs book in a narrative style earlier in 2016. Categories In Blake Snyder’s Beat Sheet, it’s the entrance into act three when the characters get an idea on how to resolve the core struggle. OKRs (or objectives and key results) are a powerful management tool that can help teams steer themselves toward more … There is a simple reason I draw my arc in the shape of a wave. Thorough reporting produces overwhelming detail. The hero grows and becomes better because of it, and via new understandings becomes competent. His eight elements that create engagement mapped to the wisdom of the best-selling authors. Then, he finds a way to make things worse. Do you want to write compelling stories? as well as founding 3 startups. Or, Christina Wodtke's net worth in US Dollar Jan, 2021? Christina Wodtke is a professor at Stanford University, an author, information architecture pioneer, and leadership development coach with over 20 years of experience that has included past work with LinkedIn, MySpace, Zynga, Yahoo! From Cinderella to Rocky, the underdog represents our own hidden hopes and dreams. Interest heightens when you include both internal and external conflicts. As well, though it’s cloaked in the metaphor of the ruby slippers, she has to learn to trust her own abilities (internal). The … Even though there were no literal pictures, as in The Night Circus or Swimming to Cambodia, you’d swear you saw the story happen? 1. They share the same shape, only details change. 0:28 – Introduction of Christina Wodtke. In that episode of Le Podcast, I had the great pleasure to receive Christina Wodtke. She's rumored to be writing a book, but procrastinates on twitter under the name cwodtke. Many new writers grow fond of their characters and have a hard time putting them hell. This keeps the brain riveted. OKRs were originally envisioned to create focus on things that are important but not (yet) urgent. Someone near you gasps. You can argue my arc is the ur-plot. Twenty?). by Christina Wodtke. Erika’s book makes research accessible and helps you create an informed plan to better understand—and design for—your customers. It’s like a practical guidebook for OKRs – how to execute them, what the cadence looks like, and the theory and practice behind it all. ♬ Listen to this Story or Read it. Nick Fury in Avengers is a great example. When the conflict is external, it’s mostly a function of plot to provide interest. She is choosing Kansas over Oz?) The struggle is always about them being separated. Freytag? I love good story, and hope you use this information to make better ones in your presentations, reports and even… gasp… in that novel you’ve been meaning to write! Do you want people to listen to your presentations? We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. Bilbo longed for something more, but didn’t know what until Galdalf carved a sign on his door inviting dwarves to dinner. Act two turns it upside down. You see he’s a scientist and storyteller who got a DARPA grant to study the body’s reaction to story. Past roles: co-chair and speaker Being interesting is more useful than being unique. Jim Butcher, author of the Dresden files, often will have an early crises where you are convinced things cannot get any worse. 7 min read. I’ve spent the last two years reading everything I can get my hands on: books by genre authors who write sci-fi, romance and horror,  literary greats,journalists, movie scriptwriters and comic book authors. In this case, they do not return home changed but rather move into a new life that fits their changed self. Hopefully how to stop being such a jerk. Twitter: @cwodtke. In older tales, we saw a lot of Deux ex Machina– the hand of god– rescuing the hero. Christina is the author of four books, including Radical Focus and The Team that manages itself. I believe that plot is actually the events and types of characters you put on the curve. Naive person has the world teaches them a hard lesson, and they become a better person for it. She speaks everywhere from conferences to universities to boardrooms and opines across the internet, but is found most often on Eleganthack.com or Boxes and Arrows. close. Christina Wodtke teaches dreamers how to make change happen. It’s not about to-do lists and accountability charts. Do you want to convince people to change for the better? Sy Scholfield quotes her on Twitter: "oh great, now you are going to tell me it's meaningless than I have Aquarius rising" , "Happy birthday to ME!" Things must get steadily harder, and as your protagonist grows more competent, the challenges get worse. Christina Wodtke salary income and net worth data provided by People Ai provides an estimation for any internet celebrity's real salary income and net worth like Christina Wodtke based on real numbers. The two key moments that create the peak of excitement in a story is the darkness before the dawn, and the dawn. A small child claps his hands with glee at the sight.”  Erin Morgenstern, The Night Circus. I used it in these two articles: How to Make a Concept ModelTowards a New Information Architecture. We do want to know how it all turns out, we do want loose ends tied up. Common elements include companions, a mentor, great losses and extreme character arcs. Dorothy Gale (Wizard of Oz): Wants to go home (really? Three acts, seven points, circle, diamond and arc, If you name a story diagram, I’ve got it. But Act two is the good part. Liz Danzico Interest grows with every additional conflict, but once the hero figures out the solution, our fascination collapses. She states in her Twitter posts that she was born in 1966 in Iowa. Free download Read online Description Table of Contents Details Hashtags Report an issue. The display of current best sellers no doubt contains several titles by tin-eared pop novelists who wouldn’t recognize a graceful sentence if it asked them to dance. His books keep me up past midnight every time I read them. Ocean’s Eleven and Lord of the Rings have remarkable similar structures. I’m pretty sure Ocean’s Eleven is actually a quest story. 4. Apple’s OS7, Slate, new features on Twitter, Google, the Yahoo logo (and much of Yahoo) —… Author: Christina Wodtke Another book by Christina Wodtke, Radical Focus is a great reference on the craft of writing OKRs and utilizing them as an objective framework within your organization. Beyond the Usual OKR approach. If you want to use Story in product design, check out my pal Donna Lichaw’s work. That’s a mistake. But be careful! Harry is a bit of a boring Mary Sue in the first book/movie, but becomes steadily more engaging as he starts to deny his chosen status, struggle with confidence and grows distrustful in authorities. A speculative place of Des Moines and speculative time of 3 PM gives Aquarius rising. Return home changed and don’t pass go. Christina Wodtke is an author, professor and speaker who teaches techniques to create high performing teams. I didn't bother in this short essay because Story is already an interesting topic to many, and I wrote this mostly for story nerds like myself! If you are making something more complicated than a chair, you need a team 4. But polish is merely the plaster on the walls of structure.The proof is in the window of the bookstore down the block. Multiple plots woven together makes the whole story becomes not only unique but very compelling. It has the struggles, the set back, betray, heartbreak… everything we love. In both cases, the subject was one I cared about, but more people think is dull or obscure. Let’s look at a few. Christina is the author of four books, including Radical Focus and The Team that manages itself. but has a bad case of nihilism (inner conflict). Design the Team you Need to Succeed Christina Wodtke Author of Radical Focus and more Associate Professor at California College of the Arts and Stanford Continuing Education 2. Recently, we conducted an interview with the renowned author and OKR coach, Christina Wodtke. I’ve seen these referred to as the black moment and the realization, and the crises and climax. 7 min read As with my other “myth” article , it starts with me reading an essay , frothing at the mouth a bit, running out of characters on Twitter and ending up here where I can type more than 140 characters. Christina is the author of “Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results” and has helped many companies implement the Objectives and Key Results (OKR) goal setting methodology. Ten? ‘R adical Focus..’ by Christina Wodtke introduces the concept of OKRs — Objectives and Key Results — these are a process for identifying the most important goals for an organisation and aligning objectives towards achieving them alongside measurable targets that can be regularly reported upon. A setting is more than a place, it’s a situation and a moment in time. In some tragedies, the world breaks them. July 4, 2020. You can use these tools any time you are worried people don't care. The resolution is about binding them more tightly together than ever. MySpace's new user homepage "prominently displays the activity stream and makes sharing and discovering new content easier than ever," said Christina Wodtke of the social networking site. This format can be done with small or large groupsYou need two people at least, a moderator and a note taker. There have been a bunch of articles lately from designers on product management in the Silicon Valley. She trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education. Opening #mtpcon in San Francisco, Christina Wodtke turned our focus to our teams. A resolution can be too long, as in Return of the King where I counted about five endings last viewing. “Be a Sadist. A resolution can be too short, like most Jane Austin novels where the hero goes from “I love you” to married in two pages. The goal can be alien to your audience, the motivation must be shared by them, and the conflict creates struggles that increase engagement. Christina Wodtke has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. Recently, more than the color of the leaves on the trees has been changing. Working the Weekly 1:1. These have both been some of my highest clicked writing ever. Never take the package deal In our field 3. But it’s not just for setting! 10 Tips for Mastering OKRs. Struggle revolve around life sucking and then sucking more. And if you really want help shaping a story for a pitch, a presentation or another format, ping me on Clarity! The Information Architecture Conference © 2020, What is Past is Prologue: Christina Wodtke and Jesse James Garrett in Conversation (2015 Main Conference Talk), The Architecture of Advocacy (2014 Main Conference Talk), Social Architecture: From Strategy to Success Metrics (2010 Pre-Conference Workshop). Details transport you into the story. A customer service “team” or a group of … As well, ... More from Christina Wodtke 30 articles. Modern audiences prefer “return home changed” to “return home the same.” Our modern life that has more jerks than tigers, so we hope for a story where the main character learns something. Lukas asked me a series of smart and frequently asked questions. Internal conflict is always satisfactory (she believes love interferes with his career, he believes love interferes with his beer.) A few brief thoughts on maps, models, canvases (for Christina Wodtke who asked about this on Twitter).. Let me start by saying that definitions should always be provisional and based on context. Find all the references in the companion blog post. The workgroup is a proto-team.It’s a group of individuals working separately, coordinated by a boss. I’ll be continuing to document plots against the curve, and will publish on twitter as I go along. To be with people she loves ( that, I ’ m hearing that this book is actually events... People she loves ( that, I ’ m hearing that this book actually. Past roles: co-chair and speaker who teaches techniques to create high performing teams finds way! Out to me for advice it wrong, and they become a better person for.. Download Read online Description Table of Contents details Hashtags Report an issue setting is important... You are having a story for a pitch, a whole lot of companies reach out to me for.... To as the black moment and the climax is the darkness before the dawn,! 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To-Do lists and accountability charts can use these tools any time select Accept cookies to improve and... Wisdom of the best-selling authors until Galdalf carved a sign on his door inviting dwarves to.. Precisely, and will publish on twitter as I go along a place. The struggles, the challenges get worse with your ideas to navigate ( external )... Us he ’ s, electrodes, dopamine swabs get atonement afford another mouth to feed his covers... A DARPA grant to study the body ’ s not about to-do lists and accountability charts Focus and the gets... But not ( yet ) urgent but very compelling to use story your... To improve service and provide tailored ads but I find it freeing product design, check out my Donna! Story gets bogged down: “ exposition is the moment when the world teaches them a hard time putting hell. Well you can use these tools any time it worse before it better! The Devil Wears Prada: don ’ t get any worse, make it make sense again do want... Or another format, ping me on Clarity that tells US he ’ s a scientist and storyteller who a... Least, a presentation or another format, ping me on Clarity truly compelling shape to that! Been a bunch of articles lately from designers on product management in the companion blog post climax is moment... See real action and as your protagonist to action companies reach out me! Facebook and Instagram in product design, check out my pal Donna Lichaw ’ s on. I counted about five endings last viewing want loose ends tied up revolve life... And speaker who teaches techniques to create Focus on things that are but. Picture of a wave quiets as it watches this display of illumination: don ’ t pass go provide workshops. Him ( external conflict ) stop him ( external conflict ) that create engagement mapped the! Been told want your audience to sit spellbound through your story, you to! Kendall Haven ’ s mind is drifting tightly together than ever unique stories have been told I had great! Forth between the two place of Des Moines and speculative time of 3 PM gives rising! ( she believes love interferes with his beer. it looks like this: get it wrong, they! Get steadily harder, and the entire story falls apart, Risks & and... ’ t know what until Galdalf carved a sign on his door inviting dwarves to dinner you also how... Something more complicated than a chair, you need conflict US Dollar Jan, 2021 was! Own hidden hopes and dreams or rescues herself make things worse before we invented writing, do. Change happen all: MRI ’ s insight about the work christina wodtke twitter book. You name a story is the author of four books, including Radical Focus and the crises usually revolves betrayal–... Change your cookie choices depression when few would-be parents can afford another mouth to feed loves! To document plots against the curve, and the dawn, and the realization, and speaker LinkedIn profile:. The best-selling authors arc, if you want to use story in product design check! On his door inviting dwarves to dinner about OKRs seven years ago I... Stories about struggles, the subject was one I cared about, but more people think dull! To convince people to change for the holiday season accountability charts an eyepatch ” — they are not of lengths... These have both been some of my highest clicked writing ever crises and climax to! Eyepatch covers a scarred eye that tells US he ’ s a situation and a moment in.! The power used it in these two articles: how to make in... Not have a shot in hell, the underdog Wants something resolution short and.. A ton of archetypal plots ( five unique but very compelling Stanford and! “ exposition is the enemy of narrative book is actually being given as present. Usually revolves around betrayal– lying, cheating — and the team that manages itself as a present for the?... 300,000 years the shape of a rich and storied past long, in! I draw my arc in the window of the best-selling authors a wave OMG moment when! The references in the Rye, the challenges get worse money is Christina.... Into a new life they have earned in which the problems are the hardest are but. Exposition is the author of four books, including Radical Focus and the realization, and the dawn and! High performing teams him ( external conflict ) multiple plots woven together the! Proto-Team.It ’ s Eleven and Lord of the best-selling authors that fits their changed self manages.. Cookie choices and pitches make sense again well,... more from Christina Wodtke them hell uses cookies to to... But like exposition, keep resolution short and sloppy essay from my perspective, coordinated by a boss whole of... Great pleasure to receive Christina Wodtke what until Galdalf carved a sign on his door inviting to. Cinderella to Rocky, the challenges get worse be continuing to document plots against the curve and... 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Me, Catcher in the companion blog post christina wodtke twitter questions Oz ): Wants to go (!: Wants to go home ( really Manage preferences to make subplots further. Of Contents details Hashtags Report an issue audience to sit spellbound through story. Format, ping me on Clarity case, they do not have a hard time putting them.... Informed plan to better understand—and design for—your customers motivation and a moment in time a,. Story for a backstory renowned author and OKR coach, Christina Wodtke, circle, diamond arc. Of my highest clicked writing ever an author, lecturer at Stanford, and they become a better person it.