Operating income also grew from 12.9 Billion dollar (GAAP) to 17.9 Billion Dollars. Given the changing form of technology industry, Intel might have to be more flexible and agile to stay ahead of others. Intel is currently undergoing a shift from being a PC centred brand to a data centred brand. The brand has missed a  major opportunity which Samsung exploited very well. It increased its research and development expenditure from 12.7 Billion dollars in 2016 to 13.1 Billion dollars in 2017. In 2017, Intel acquired Mobileye, an industry leader in computer vision and machine learning. Intel excels in this areas. This makes it an industry full of risks. SWOT Analysis of Intel Corporation Strengths: The Intel Corporation is the largest producer of computer processors and motherboards in the world. For a technology brand like Intel growth in the 21st century is not possible without retaining heavy focus on innovation. First, I will summarize the history of Intel Corporation. Intel must exploit these opportunities to grow its popularity in less penetrated markets too. It can also help maintain better relationships with the supply chain partners and the company’s staff. Our R&A reports are available on-demand, with a two working day turnaround schedule. The brand was incorporated in California in 1968 and reincorporated in 1989 in Delaware. Its continued focus in client computing is driving growth in its cloud and data centre business. Marketing opportunities before brands have grown in the 21st centuries. Shortened it’s time to market. Personal SWOT analysis is a great tool to assess yourself in order to plan your career. Digitising the supply chain reduces wastage and ensures smoother production and delivery. Apart from that, the brand is also investing in innovation in areas like artificial intelligence, autonomous driving and IoT. It makes major investments in research and development every year. Sign-up for our daily newsletter to receive all the latest platform news, industry insight and start-up tips delivered direct to your Email inbox. SWOT analysis acts as an intermediary between marketing intelligence and strategic planning and helps in choosing strategies among alternatives (Barney, 1996). Intel can use its technological capabilities for superior growth given it can invest in the right areas and be more willing to take risks. Scaled new products more rapidly. However, it cannot be denied that there will be instances in your life wherein you just can’t have the things the way you want it to be. engaging he suppliers can help strengthen it supply chain management. SWOT is also the tool aims to see where is the real position of an organization within the market and existing competition and to identify the key of internal and external factors that are significantly crucial to achieving the objective. SWOT analysis of any project is a crucial element that could prove to be useful to anyone who wants to see the bigger picture as well as for those dealing with risk management.In this article, there are SWOT analysis templates that can be of great help to you in making you understand the strengths, weaknesses, opportunities, and threats that play a major role in your project. It is a handy technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Intel is facing in its current business environment. This does not just create pressures or grow compliance and operational costs but also reduces he chances and channels of growth. Advantage: Streamlined the process of production. It is globally popular brand whose logo is found on almost every laptop and desktop. Brand have to invest a lot on innovation. From 55.4 Billion dollars in 2015, it grew to 59.4 Billion dollars in 2016 to 62.8 Billions in 2017. The company has a central development fab from where it transfers each new process technology identically to the manufacturing facilities. Intel excels in this areas. Apart from that Intel is not as diversified as Samsung either. INTEL SWOT ANALYSIS 2018 #INTRODUCTION. Intel is considered a reliable technology brand around  the globe and its logo ‘Intel Inside’ a mark of reliability. SWOT analysis is one of the best ways to force yourself to consider both the good and the bad about a company and its prospects. Strategy is about making choices and weakness are the areas where a firm can improve using SWOT analysis and build on its competitive advantage and strategic positioning. However, its PC centered business is still its largest source of revenue. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. Unlike many other semi conductor companies, the brand manufactures its products in its own manufacturing facilities. This shows the company has performed well amid fast changing environment. Even if its business model depends on other brands, creating brand recognition and higher aeareness can help it create new channels of revenue and growth. In 2017 it introduced the 8th generation Intel® Core™ processor family (formerly code-named Coffee Lake), maintaining its rate of innovation. The computing market is undergoing fast and major changes which have forced the brand to make changes to its business model. Intel Corporation is the largest semiconductor manufacturer in the world. So, this could lead to growth in impact of currency fluctuations or changing market conditions. Glaister and Falshaw (1999) argue that SWOT analysis is a valuable and prevalent tool in strategic marketing planning. Intel’s brand image is a key strength. If sales are distributed more evenly it would be better for the financial health of Intel. CCG or Client Computing Group includes platforms made for notebooks and desktops (including 2-in-1, thin-and-light, high-end desktop, and all-in-one PCs) and wireless and wired connectivity products. It is an American global technology company founded in 1968 by Gordon E. Moore and Robert Noyce. Artificial intelligence is here and it isn’t going anywhere. SWOT Analysis of Intel Corporation. PDF | A SWOT analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organization's environment. The pressure related to innovation is a lot higher now. contact: support@notesmatic.com, admin@notesmatic.com. While apart from chips Samsung makes smartphones and has acquired a leadership status in the area, Intel is just trying to shift its focus from its PC centered business model. For a technology brand like Intel growth in the 21st century is not possible without retaining heavy focus on innovation. Intel’s brand image is a key strength. Strengths in the SWOT Analysis of Intel : Technology leader: Intel is the clear leader in terms of technology with Intel inside being one of the smartest marketing campaigns ever. Its technology forms the core of several computing breakthroughs. The company is known as a maker of computer chips. This will also help Intel engage its suppliers better. Access all content and take advantages of our proprietary features, data and exclusive benefits. The authors suggest SWOT analysis has suffered from familiarity breeding contempt and that the technique is normally used very badly and to little effect. The brand was incorporated in California in 1968 and reincorporated in 1989 in Delaware. This is where a personal SWOT analysis comes in handy. Strengths One of Intel… This shows the company has performed well amid fast changing environment. Now its business is divided into five divisions that  include Client Computing Group (CCG),  Data Centre Group (DCG), Internet of things group (IoTG), Non Volatile memory solutions group  (NSG) and memory solutions group (MSG). Save costs of new product. The technology industry has advanced fast and keeping up with the changes has been a tough task for most brands. It must focus aggressively on innovation as well as try diversification and acquisitions to generate new channels of revenue and growth. Intel has managed strong manufacturing capabilities which is a great strength for any brand. Intel is considered a reliable technology brand around. In Intel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Regulatory and legal pressures in the technology industry have grown. Worldwide governments are now stricter in terms of sines regulation. Strengths • Intel has the largest market share all over the world and has a very strong brand value attached to it. The Intel Company Profile and SWOT Analysis provides you with an in-depth SWOT Analysis, highlighting the key Strengths, Weaknesses, Opportunities and Threats to the Intel business and its operations. The SWOT analysis is a well-known, popular, and advantageous tool for providing qualitative information in an organized fashion. The brand has experienced strong revenue growth during the recent years. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. The above graphic depicts SWOT Analysis, a business strategy tool that invites executives to ponder their firm’s strategic position by considering their own inherent Strengths and Weaknesses.Then, considering whatever change is happening in the market space, executives look for potential Opportunities and Threats, based on their assessment of their own firm. Please note: This report is produced on-demand. However, its business is still dependent on PC brands and key markets. Intel would need to grow its own computing brand to reduce its dependence on the other PC brands. The brand’s product portfolio has grown wider. A SWOT analysis of Intel Corporation shows current strength and industry leadership, but vulnerability because of competition in the global market for semiconductors and microprocessors. However, in the recent years, Intel has changed its business model to transition from being a PC centric business to a data centric business. It’s an easily recognisable brand worldwide. Its technology has been at the core of several computing breakthroughs ever since the brand was incorporated. social media, other digital channels and AI present several major opportunities of customer relationship management and better engagement. It entails monitoring the marketing surroundings internal and external to the company. Over the last three years, its revenue has grown more consistently. To order multiple SWOT reports, industry updates, or custom reports please: Join today and benefit from a discount of upto 33% on our advisory services. The brand’s product portfolio has grown wider. Weakness are the areas where Intel Corporation can improve upon. IoTG or Internet of Things Group includes high-performance Internet of Things platforms for retail, automotive, industrial, and a broad range of other embedded applications. China and Taiwan are its biggest markets followed by Singapore and US. The SWOT analysis of Intel corporation provides a comprehensive analysis of the company's prevalent internal strengths and weaknesses, external opportunities and threats. Google has made significant investments and advances in artificial intelligence (AI). Competitive pressure in the technology industry has grown fast. SWOT Analysis is a proven management framework which enables a brand like Intel to benchmark its business & performance as compared to the competitors and industry. The SWOT and PESTLE analysis report offers a quick glimpse into the internal and external factors formerly in a matrix format, followed by a detailed analysis 2. Competition is also growing from oath brands leading to higher cost pressures and other concerns. Diverse product offering Free home delivery above a minimum purchase Working with minimum profit and gaining from economics of scale Strong business … A Tiffany toaster with Intel Inside sticker. Diversification can generate new opportunities and new channels of revenue and growth for Intel. The SWOT analysis is a part of the planning for social change process and will not provide a strategic plan if used by itself. Second, to point out the challenge that Intel Corporation has. It is globally popular brand whose logo is found on almost every laptop and desktop. The business has taken a turn from being PC centric to being more data centric. Non Volatile Memory Solutions Group or NSG Includes Intel® Optane™ technology and 3D NAND flash memory, primarily used in solid-state drives (SSDs). Intel can also use digital technology and Ai to drive the engagement level of its staff higher. This transition which began five years ago has proved successful. Its earnings from the other countries is only around 20% of its entire revenue. SWOT analysis is a vital strategic planning tool that can be used by Intel managers to do a situational analysis of the company . [click to skip ahead] Such more acquisitions will help the brand grow faster and create new channels of revenue and growth faster. Compare to competitor which rely to 3rd party foundries & subcontractor Intel Corporation - Strategy and SWOT Report, is a source of comprehensive company data and information. remaining stuck in some key areas and markets can lead to higher competitive pressure. The marketing study of Intel is impressive because branding of a product which is inside … Apart from that, there are other related areas for diversification too which the brand can exploit for growth. Apart from record revenue, the brand also achieved strong operating income growth and better bottom line results. It could have crete higher revenue and generated after growth through smartphones. SWOT ANALYSIS . – Slower innovation and lack of diversification : –. You will receive a link to create a new password via email. This competitive advantage enables the brand to optimize performance as well as shorten time-to-market for new product introduction, and more quickly scale products in high volume. As Confucius once said, “Do a job you love, and you will never have to work a day in your life“.The tricky part is finding a job you love that matches your skill set and of course pay well. Apart from digital and video marketing opportunities here has been a rapid growth in options for consumer engagement. This SWOT analysis of Intel shows that the company is in a comfortable position where it is easy to maintain market dominance. SWOT Analysis of Artificial Intelligence: Final thoughts. Intel is a global technology brand that designs and manufactures essential technologies which power the cloud and computing industry. The analysis of Strengths and Weaknesses, and Opportunities and Threats is probably the most common and widely‐recognised tool for conducting a strategic marketing audit. Small Business Marketing: Managing the Balance. Telephone: +1 (646) 801 2919Email: sales@platformexecutive.com. CCG and DCG are the top two revenue earners for Intel with the first accounting for 54% and the second for 30% of its entire revenue. Abhijeet has been blogging on educational topics and business research since 2016. Summary. 2017 was a successful year for the company which showed the brand had been successful at shifting its course from being a PC centric company to data centric company. Its in-house manufacturing assets are its most critical assets and advantages. A very large number of computers and laptops around the world carry the ‘Intel Inside’ logo. It caters to multiple industries and offers a large range of solutions including computing, networking, data storage, and communications solutions. He graduated with a Hons. Format: PDF: Date Published: On Demand: Pages: 13: Delivery Schedule: Two Business Days : The Intel Company Profile and SWOT Analysis provides you with an in-depth SWOT Analysis, highlighting the key Strengths, Weaknesses, Opportunities and Threats to the Intel business and its operations. ...The Intel Corporation Introduction The main purpose of this case analysis is to find the issue and problem that Intel Corporation faced and how they improve their performance and solve problems. The Programmable Solutions Groups or PSG includes programmable semiconductors, primarily FPGAs, and related products for a broad range of markets, such as communications, data center, industrial, military, and automotive. Its technology is used by computing brands but that also signifies that the brand is highly susceptible to competitive pressure in its chip and memory solutions business. Intel Corporation is a US company and the largest semiconductor manufacturer in the wo… Even though the company is highly aggressive, especially in fighting competitors in legal battles, these rivals are only moderately aggressive because of their limited capabilities compared to Intel’s economies of scale, which is a major strength (Read: SWOT Analysis of Intel Corporation).