Market Potential Analysis of WestJet: A New Social Media Strategy . WestJet Airlines has a fleet size of more than 170 and had a revenue of more than US$ 4.5 Billion. Air Canada next. WestJet has a very integrated HR network with some of the best Aviation institutions in Canada and hires only after carefully verifying the employees and after each one passes specific tests. The origin of this company is 1994 when one entrepreneur, Clive Beddoe, thought it was cheap to own a private jet to facilitate his weekly business travels between the two cities of Vancouver and Calgary. Along with offering surprisingly cheap prices on their tickets, WestJet Airlines does not compromise on the services that they offer their customers in that price. WestJet Airlines is one of the largest Airlines in Canada. Leverage the user-friendly vacation planning site called WestJet Vacations. WestJet Airlines is one of the leading brands in the airlines sector. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. In 1996, Clive Beddoe and a team of like-minded partners started WestJet with three aircraft, five destinations and 220 friendly WestJetters. Google+. One more factor which largely impacts the prices of WestJet Airlines is the various seasons and their different demands. Also read WestJet Airlines SWOT Analysis, STP & Competitors. The physical evidence for WestJet Airlines like any other airlines are its fleet of aircrafts and airbuses. It helps determine whether the organisation will be able to sustain the change or not by analysing its strengths, weaknesses, opportunities and threats. For more detailed SWOT Matrix strategy please go through the detailed analysis of strengths, weaknesses, opportunities, and threats in next section. 7 … Another important factor is how many number of days is the booking is prior to the flight date. It also uses relatively newer methods of promotion like social media marketing and promotion via its social media handles like Facebook handle, Instagram, YouTube, etc. It is written by Malcolm Munro, Sharaz Khan and deals with topics in areas such as Leadership & Managing People reddit . ‘We started out as a regional airline and we became a national airline over the last two years. Describe how to give an effective oral case analysis presentation. Below are the top 3 WestJet Airlines competitors: 1. MBA Skool is a Knowledge Resource for Management Students & Professionals. All of its founders have always believed that the key behind the company’s success is their consistency in culture and service production. SWOT Analysis is a proven management framework which enables a brand like WestJet Airlines to benchmark its business & performance as compared to the competitors and industry. It mainly operates in Mexico, the U.S., Canada and the Caribbean countries like the Jamaica, etc. Analysis . Daniel Doiron UNBSJ West Jet I. The companies are not associated with MBA Skool in any way. WestJet Airlines Ltd Investment Strategy Case Study Help - Case Solution & Analysis Marketing. Recipient of the Canadian Airline of the year award resulting in very high morale of employees 3. This article has been researched & authored by the Content & Research Team. Current Situation A. WestJet has earned a lot of goodwill by being constantly involved in CSR projects and activities like when it helped the wildfire victims. It was started in 1996 in Alberta, Canada. which have helped the brand grow. Published in: Business, Technology. Leveraging Encore’s strength to deliver passengers into long-haul operations There are several marketing strategies like product/service innovation, marketing investment, customer experience etc. It also has flights connecting these countries. Strong brand image in Canada as offering a safe, customer focused and enjoyable air travel 4. The crew aims to pool their complementary knowledge, replicate within the breakthroughs in culinary technological innovation, seek out out new trends and reply to the precise requirements of all gategroup buyers. If charter services … WestJets Ethics & Values WestJet demonstrates a social responsibility when complying to society’s accepted principles of right and wrong by displaying values and a set of moral principles that are in correlation to the company’s values taking into consideration their employees WestJet SWOT Analysis Strengths: WestJet has recently admired as one of the best Canadian airlines, and our analysis shows much strength than weaknesses. Here are the weaknesses in the WestJet Airlines SWOT Analysis: 1. Prior to implementing the strategy, Westjet needs to assess the feasibility of the change with the help of an analysis tool such as SWOT. Its flights as most flights do have 2 categories - business category and economic category hence catering to all kinds of audiences. WestJet Airlines Ltd.: Investment Strategy Case Study Solution & Analysis Why Almost Everything You’ve Learned About WestJet Airlines Ltd.: Investment Strategy Case Solution Ideas Is Wrong and What You Should Know . WestJet Airlines SWOT Analysis, STP & Competitors. Its presence is more prominent in Canada and the U.S. Its subsidiaries are WestJet Encore, WestJet Link and Swoop. PART 6 Strategic-Management Case Analysis How to Prepare and Present a Case Analysis CHAPTER OBJECTIVES After studying this chapter, you should be able to do the following: 1. The content on MBA Skool has been created for educational & academic purpose only. It has more than 350 flights daily between many different cities, countries and regions as a part of its marketing mix product portfolio. This WestJet SWOT analysis is done at the level of the entire organization and is a useful tool for understanding, decision-making and achieving company’s corporate goals and objectives. This will involve defining – Why the target market segment needs the product and how it will provide a solution to full its consumers’ needs. WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.” By Daniel Calabretta. Amazingly, this did not just e… WestJet Airlines continues to evolve its business strategy with first bag fees. Due to these benefits and good relationships it has a relatively low Employee turnover. Alaska Air group. Westjet Initiative should just get out of these business areas and focus on strength and threats box , or on weakness and opportunities box. 2. It is a public limited company with more than 12000 employees globally. The content on MBA Skool has been created for educational & academic purpose only. The companies are not associated with MBA Skool in any way. WestJet Airlines SWOT Analysis WestJet Airlines Strengths Below are the Strengths in the SWOT Analysis of WestJet Airlines: 1. WestJet Airlines Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. 22 years later, we have three different aircraft types and fly to more than 100 destinations in North America, Central America, The Caribbean and Europe. Lack of many Trans-Continental flights 2. WestJet is the second-largest Canadian carrier behind Air Canada . Twitter. West Jet Airlines: Information Technology Governance and Corporate Strategy. Market potential analysis comprises evaluating the overall market size of the related product that the firm is planning to launch. Hence WestJet while offering its services has to keep them in mind and has to constantly update its prices according to the market sentiments. Having the lowest airfare costs in Canada gives competitive advantage 2. 4 days ago 2020 Brand Holiday Ads: Part Two. It operates in more than 18 countries all across the world with its flights covering more than 95 destinations between different various regions. It has a robust network in wherever it is present. The threats in the SWOT Analysis of WestJet Airlines are as mentioned: 1. In the past three years, WestJet has deployed a highly successful strategy of moving capacity between the sun destinations and the domestic market, depending on the season. Describe the case method for learning strategic-management concepts. • For the year ended December 31, 2004 When WestJet went premium, it didn’t lose its personality. It uses innovative marketing by giving special gifts and surprises to its customers. What are Strengths in SWOT Analysis . As WestJet expands internationally, it has to face competition from experienced and  well established airlines. There are few levels of management, keeping the organizational structure quite flat and encouraging people to find solutions … Despite the current struggle in the airline industry, Westjet continues to grow.Analysis Summary In order to recognize the success, growth and direction of Westjet, many aspects must be considered. It also offers many other benefits to its employees. SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the WestJet: A New Social Media Strategy ; SWOT analysis will … Westjet A New Social Media Strategy SWOT analysis The acronym Westjet A New Social Media Strategy SWOT stands for strength, weakness, threats and opportunities. The more close its to the flight's date the higher the price of the flight ticket for the customer. WestJet Airlines has one of the most robust process and systems in the airlines and aviation industry of their native country. The result is that scheduled international operations account for as much as 25% of WestJet’s total ASMs in November–April but only about 5–7% in May–October. The names and other brand information used in the Marketing Mix section are properties of their respective companies. Follow Published on Apr 28, 2014. Identify the steps in preparing a comprehensive written case analysis. Situation Analysis: Cheryl Smith, the newly appointed executive vice president and Chief Information Officer (CIO) has proposed the IT governance model within the West Jet. It has been reviewed & published by the MBA Skool Team. Strong brand image in Canada as offering a safe, customer focused and enjoyable air … They needed standardization processes, root cause analysis, opening and reporting on service tickets, projectresources was not done. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of WestJet Airlines. By 2016, WestJet will be one of the five most successful international airlines in the world providing guests with a friendly and caring experience that will change air travel forever. This completes the marketing mix of WestJet Airlines. Current Performance • WestJet owned 28% of the domestic air market share in 2004 vs. 25% in 2003. In Christmas it gave a special one of a kind surprise to its customers and called it the Christmas Miracle in which it united loved ones to each other with free tickets of premium flying seats. Other considerations are the fuel costs, the salaries of the employees, the profit margins the company wants to achieve, the objectives both short and long term set by the upper management, the competition, etc. This is an important The brand names and other brand information used in the BrandGuide section are properties of their respective companies. Browse 4Ps Analysis of more brands and companies similar to WestJet Airlines Marketing Mix. Marketing Mix of WestJet Airlines analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the WestJet Airlines marketing strategy. The promotional and advertising strategy in the WestJet Airlines marketing strategy is as follows: WestJet Airlines uses multiple channels to promote the airlines which includes both the traditional channels like television ads, radio ads, magazines, etc. It uses extensive marketing by continuous campaigns on YouTube where it launches videos regularly to stay connected to its customers and reach a wider audience. One consideration is the overall cost of buying or renting the airbuses. By Justin Dallaire . Quizzes test your expertise in business and Skill tests evaluate your management traits. Weaknesses Threats (WT) Strategies. Fluctuating economy reduces demand 2. Its major focus on customer satisfaction and low employee turnover. As evident from the starting strategy of WestJet Airlines, their low-cost is one of the biggest competitive advantages even after so many years. Non-unionized labour force keeping costs and risk of labour disputes low. 2. Below is the pricing strategy in WestJet Airlines marketing strategy: WestJet Airlines follows a competitive pricing strategy. Strategic alliances through code sharing and interline airline with American Airlines and Cathy Pacific will enable a strong network of operations and marketing 2. A Case Study - WestJet Airlines: Information Technology Governance and Corporate Strategy 19,612 views. which have helped the brand grow. With increasing cost of fuel it will difficult to provide services at low fares 3. WestJet’s market entry should lower fares in the markets it selects, and provide much needed competition on intercontinental routes. Market potential of WestJet: A New Social Media Strategy products various … Marketing Mix of WestJet Airlines analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the WestJet Airlines marketing strategy. People or the stakeholders involved here are the employees and the customers. Facebook. Quizzes test your expertise in business and Skill tests evaluate your management traits. It is a useful tool that is widely used for strategic planning and management in many organizations. This is my presentation in pre-case stage of IT Business Case Competition, Binus University, 2014. WestJet believes in using the best of technologies to optimize its operations for example it has a collaboration with IBM analytics and uses their software to analyze their company’s performance. You also ought to use the one which provides you ideas quickly. The company's personality can be illustrated by its organizational structure, culture, values and the communication with the public and its employees. It helps determine whether the organisation will be able to sustain the change or not by analysing its strengths, weaknesses, opportunities and threats. The region in which WestJet operates is highly saturated with many different airlines. The product is something which earns capital for the company while offering something to the customers which they value. Westjet Swot Analysis 763 381 West can easily beat competitors in field of customers attraction, company that boards its customers according to socks or shoes color, or even allows free flies for people with name "Love" or "Heart" on Valentine's Day. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. It does not provide any sort of first class seating which can be a factor for losing higher class travelers 3. WestJet in 2005 * DEFINED THE BRAND STRATEGY: ‘The first thing we did in the past year was formalize our strategic plan,’ says EVP marketing and sales Sean Durfy. A financial analysis had been conducted in order to understand the numerical progress and profit of the company. It ensures that its customer helpline is easily accessible to the customers. The company`s head office is located at 22 Aerial place NE, in Calgary, Alberta. It has a dedicated CRM program to manage good relationships with the customers and to address their problems proactively. Vrio analysis for WestJet A New Social Media Strategy case study identified the four main attributes which helps the organization to gain a competitive advantages. WestJet Airlines' product is its flights and travel assistance it provides to the customers. WestJet’s main goal is hidden in the basics, having the lowest airfare costs in Canada gives them an automatic advantage among customers. Determination of the price of a flight ticket has many different considerations. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. It also keeps in focus that customers don’t face any hassle when booking tickets, asking for refunds, asking for some special services, etc. It uses many analytical and statistical tools for achieving best processing practices in the industry. This includes overviews of both interim and annual financial statements including the Statement of … It flies to more than 95 destinations in more than 19 countries all across the globe but its main presence is in Canada where it covers more than 30 destinations, the U.S. where it covers more than 20 destinations, the Caribbean islands and Mexico while it is yet to spread out to more countries. Prior to implementing the strategy, Westjet needs to assess the feasibility of the change with the help of an analysis tool such as SWOT. WestJet was spending much lower in comparison to its competition. This article has been researched & authored by the Content & Research Team. Always be ready to take total benefit of the stream of ideas as soon as it starts to gush. 3. Its customer touch points like the customer helpline desks are also having a good design and a welcoming outlook. Being a low cost carrier, in-flight entertainment and snacks are being compromised which is of concern to many passengers. After acting coy during the past year about possibly introducing a fee for a first checked bag, WestJet has opted to add the charge into the lowest level of its tiered fare bundles as it seems to be catering to all types of passenger segments. Smith's external research through another firm brought up some shocking things. About 25% of its capacity gets shifted around like that. WestJet Strategic Audit by: Tanya Witherington #3136712 Abdullah Saleh #3157594 Tyler Ethridge #3084252 Natasha King #265841 Yao Yao #3111635 Jaiqi Lu # BA 4101 March 21, 2005. 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